Send PostHog conversion events to Reddit Ads (Conversions API)

Requirements

Using this requires either PostHog Cloud with the data pipelines add-on, or a self-hosted PostHog instance running a recent version of the Docker image.

You'll also need access to the relevant Reddit Ads account.

Installation

1. In PostHog, click the Data pipeline tab in the left sidebar.

2. Click the Destinations tab.

3. Search for Reddit Conversions API and select the destination.

4. Find your Reddit Ads Account id on the Reddit Ads dashboard.

   1. Click the business name in the top-left
   2. Click the copy icon next to the Account ID

5. Back in PostHog, add the Account ID to the destination configuration.

6. Create a Reddit Conversion Access Token

7. Back in PostHog, add the Conversion Access Token to the destination configuration.

8. Set up your event and property filters to remove unnecessary events. You only want to send events that are conversions. Filter out unrelated events or ones missing required data.

9. Press Create & enable, test your destination, and then watch your conversions get sent to Snapchat Ads.

# Create a new destination
curl --location 'https://us.i.posthog.com/api/environments/:project_id/hog_functions' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <POSTHOG_PERSONAL_API_KEY>' \
--data '{
    "type": "destination",
    "name": "Reddit Conversions API",
    "inputs": {
        "accountId": {
            "value": ""
        },
        "conversionsAccessToken": {
            "value": ""
        },
        "eventType": {
            "value": ""
        }
    },
    "enabled": true,
    "template_id": "template-reddit-conversions-api"
}'